Instagram has 76.86% of influencer accounts worldwide that have followers between 1K and 10K, which proves the tremendous potential of influencers to increase your brand’s visibility.
Though you can easily buy Instagram followers to pump up your following overnight, you need to invest more time in building a community of your followers. Thus, you must plan a strategy and collaborate with an IG influencer to attract more eyeballs and long-term growth on your profile.
But how will you find the perfect Instagram influencer for your collaboration post? This guide will help you identify influencers best suited for your brand and target audience.
4 Types Of Instagram Influencers To Collaborate
Before you begin to find the right influencer, you must know the types of influencers on Instagram. This will help you to select the right partner for your brand.
1. Mega Influencers
With a following of over 50 million, these influencers attain celebrity status with high brand value. They hold maximum brand exposure with instant credibility.
So, high-end luxury brands partner to reach an even bigger audience that exudes affluence. Example- Cristiano Ronaldo or Selena Gomez.
2. Macro Influencers
Those in the 100K to 15 million follower category and with high brand awareness are Macro Influencers. They are people who have recognized credibility, high engagement rates, and potential for virality.
Their specialized audience makes them ideal for focused brand campaigns. For example, Jay Shetty and Kayla Itsines.
3. Micro-Influencers
The Micro Influencers are the ones having 10K to 100K followers. They have established niche expertise and growing audiences. They have the potential to reach a more significant number of audiences with robust community engagements.
Brands collaborate with such influencers to reach larger audiences. Example – JP France, Connor Norby.
4. Nano Influencers
The Nano Influencers come under 1K to 10K followers. They are highly active, with niche expertise, and authentically connected to audiences. With target-specific demographics, these influencers can be ideal for collaborating with local brands. Example: Kalan Laws and Jill Smokler.
8 Tips To Find Instagram Influencers For Collaboration
The rise of social media has altered marketing techniques and approaches. Now, influencers with high credibility and authentic connections have taken over celebrities’ endorsements.
Hence, businesses have started using influencer marketing to reach and engage with target customers. Identifying the right influencers for collaboration is crucial for a successful marketing campaign. Here are 8 tips to help in choosing the perfect influencer.
1. Define Your Goals
The most important step before finding Instagram influencers is to clearly define your goals for the collaboration. Do you want to collaborate to increase brand awareness, drive traffic to your website, or increase sales?
Know your customers and identify influencers with a relevant audience. You must allocate a budget for influencer marketing to set realistic expectations. These objectives will guide your influencer search and help you measure the success of your campaign.
2. Utilize Influencer Marketing Platforms
Influencer marketing platforms are specialized tools designed to streamline the process of finding, evaluating, and collaborating with influencers. These platforms collect data from various social media platforms and create comprehensive profiles of influencers.
Here, you can filter and identify influencers based on their audience size or with the niche that aligns with your brand. You can even evaluate the influencer’s level of interaction with their audience.
Such platforms help users make informed choices based on detailed influencer analytics. Some platforms also provide influencers’ contact information, such as emails and social profiles.
3. Leverage Instagram Hashtag Search
Hashtags will make it easier for you to find influencers in the niche. Some important hashtags that directly pertain to the business or product would be helpful for the search. For example- a skincare brand might use #skincare, #beauty, or #skincareroutine.
You should use more niche and specific hashtags to target a narrower audience. For instance, a vegan skincare brand could use #veganskincare or #crueltyfreebeauty.
When you search for a hashtag, Instagram’s algorithm highlights the top posts for each hashtag. These posts often have high engagement rates. Look for accounts with a consistent posting schedule, high-quality content, and a strong engagement rate.
4. Monitor Influencers Mentioning Your Brand
Monitoring influencers who mention your brand is a proactive approach to finding the right influencer. You can use social listening tools to track instances where your brand is discussed on Instagram, including mentions of your brand name, products, or services.
Influencers who already use your product are more likely to create genuine and authentic content. Such influencers also have an engaged audience that is already interested in your brand.
5. Find Your Target Audience’s Favorites
Understanding who your target audience admires and follows on Instagram is important to finding the perfect influencer. To learn who your customers’ favorite influencers are, you should conduct surveys or gather feedback from your existing customers.
Use social media listening tools to monitor conversations and trends within your target audience. Identify frequently mentioned influencers or accounts to know the right influencer for your brand.
6. Monitor Campaigns Of Competitors
It is necessary to monitor the campaigns of your competitors. By studying their campaigns, you can identify the types of influencers your competitors are partnering with. Measure engagement, reach, and conversions for your competitors’ campaigns.
Spot top influencers who consistently drive excellent outcomes for your competitors. Categorize successful campaign themes and formats that you can adopt for your brand. See also how your competitors are oriented towards micro-influencers, macro-influencers, or a mix.
7. Ask Your Followers
Your followers are often the ones who know which influencers best match your brand and niche. Ask your followers to recommend influencers they follow who would be a good match for your brand.
You can also use Instagram stories and ask your followers to vote on the potential influencers. Create excitement by offering a prize for the best influencer recommendation. Also, show appreciation for their input and consider featuring the best suggestions.
8. Follow Your Industry-Related Events
Attending industry-related events, talk shows, or conferences will help you network with the influences of your niche. Learning about the latest trends and challenges through event participation can help you identify influencers who align with your brand’s values.
Influencers attending industry events likely share a similar target audience with your brand, making them ideal collaboration candidates. You can connect with influencers through social media or in-person interactions.
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Conclusion
Finding the right Instagram influencer can elevate a brand’s visibility and impact. By knowing different types of influencers, using robust search tools, and talking to your viewers, you will come across partners who resonate with your target market.
You can also opt for services from Thunderclap.it to strengthen your Instagram presence. Remember, it is not just about having more followers but being authentic, interacting with followers, and aligning with the brand’s vision.
Delve into influence marketing, try out different strategies, and witness your brand soar to new heights.
